A marketing manager is creating a Google Video campaign with a consideration goal and cost -per- view (CPV) bidding What should they expect for their max CPV compared to their actual CPV?
A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use. and Why?
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart Why is tracking those lighter conversion events advisable?
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow Interest in a product with as many relevant people as possible What action should they take to help achieve this goal?
