A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)
A Data Steward is asked to create a Data Governance framework.Which two items must the steward consider during set up within AEP? (Choose two.)
A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)
A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer’s primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).For which use-case could segmentation meet the business goal?
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook.To send segments to this social destination, what are the first two steps they should take? (Choose two.)
