An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND’d the gender attribute from its loyalty system, the size of the segment dropped to only 7,000 profiles.What is the most likely explanation for this dramatic drop in segment size?
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.Which type of evaluating segment should the practitioner use?
