Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?
The Keyword Tool is used to:
A keyword with a very low click through rate (CTR) will usually receive:
Negative keywords can help advertisers target their ads to potential customers and increase:
[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:
Changing the match type of a group of keywords from broad to exact match will likely: