To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:
Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
Showing your ads on top of the mobile page in search results is beneficial because:
Showrooming refers to:
The conversion optimizer for apps allows:
A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.