Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?
If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
An advertiser would NOT use AdWords’ mobile offering to:
A ______ specifies a location in an app that corresponds to the content you’d like to show.
Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.