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microsoft MB_260

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Exam contains 114 questions

Page 2 of 19
Question 7 🔥

DRAG DROP -You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.Select and Place:

Question 8 🔥

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.What action should you perform to make sure the merged FullName field contains the most trusted data available?

Which database solution meets these requirements?
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Question 9 🔥

HOTSPOT -You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.Which new data entity area should you select in the Map phase of the data unification process?Hot Area:

Question 10 🔥

You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Which database solution meets these requirements?
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Question 11 🔥

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.Which statement is correct when considering audience insights for business accounts versus individual consumers?

Which database solution meets these requirements?
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Question 12 🔥

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.Which three relationship types are available in audience insights? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Which database solution meets these requirements?
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