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Exam contains 71 questions

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Question 25 🔥

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.How should you reply?

Which database solution meets these requirements?

A. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Highly voted

B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

Highly voted

C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.

Highly voted

D. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this

Highly voted

Discussion of the question

Question 26 🔥

You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

Which database solution meets these requirements?

A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.

Highly voted

B. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Highly voted

C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.

Highly voted

D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

Highly voted

Discussion of the question

Question 27 🔥

You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

Which database solution meets these requirements?

A. Create a Non-Competitor Program using Program Designer.

Highly voted

B. Periodically run the scrub utility and delete all email addresses from your competitor's domain.

Highly voted

C. Search the list for the domain name of the competitor and select the block option for each user that is found.

Highly voted

D. In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

Highly voted

Discussion of the question

Question 28 🔥

You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.What must you do to configure this file property?

Which database solution meets these requirements?

A. In the field mapper screen, select the "Columns Already Included" check box.

Highly voted

B. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

Highly voted

C. In the import configuration, select the "First line contains column names" check box.

Highly voted

D. You must delete the first row of the file before performing the import. Your file must contain actual data only.

Highly voted

Discussion of the question

Question 29 🔥

You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.What steps should you take to understanding the remaining issues that require further configuration in Responsys?

Which database solution meets these requirements?

A. Navigate to the Workbook and click the EMD button.

Highly voted

B. Navigate to the Version Test screen and click the Workbook button.

Highly voted

C. Navigate to the Workbook and click the Version Test button.

Highly voted

D. Navigate to the Workbook and click the Validate button.

Highly voted

Discussion of the question

Question 30 🔥

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

Which database solution meets these requirements?

A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

Highly voted

B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

Highly voted

C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

Highly voted

D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Highly voted

Discussion of the question

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Exam contains 71 questions

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