A marketing manager attempts to determine those customers most likely to purchase additional products as the result of a nation-wide marketing campaign.The manager possesses a historical dataset (CAMPAIGN) of a similar campaign from last year.It has the following characteristics:✑ Target variable Respond (0, 1)✑ Continuous predictor Income✑ Categorical predictor Homeowner(Y, N)Which SAS program performs this analysis?
Given the following output from the LOGISTIC procedure:Which variables, among those that are statistically significant at an alpha of 0.05, have the greatest and least relative importance on the fitted model?
What is the default method in the LOGISTIC procedure to handle observations with missing data?
A marketing analyst assessed the effect of web page design (A, B, or C) on customers' intent to purchase an expensive product. The focus group was divided randomly into three sub-groups, each of which was asked to view one of the web pages and then give their intent to purchase on a scale from 0 to 100. The analyst also asked the customers to give their income, which was coded as: I (lowest), II (medium), or III (highest). After analyzing the data, the analyst claimed that there was significant interaction and the webpage design mainly influenced high income people.Which graph supports the analyst's conclusion?A.B.C.D.
Within PROC GLM, the interaction between the two categorical predictors, Income and Gender, was shown to be significant. An item store was saved from theGLM analysis.Which statement from PROC PLM would test the significance of Gender within each level of Income and adjust for multiple tests?
Refer to the exhibit.Which conclusion is justified concerning Sales, comparing stores A, B, and C?
