A company wants to generate new leads through content syndication. The goal is not to pay for existing leads. A third-party company will send leads through an API directly to the Adobe Marketo Engage instance.The third-party company passes the following information through the API:First -Last -Email -Person Source -Company -Asset Name -An Architect needs to create a program that captures leads and evaluates if the leads are new or existing. Engagement will also be captured on all leads. Only new leads must be scored and sent a welcome email. Existing leads will then be excluded from the program and sent back through the API to the third-party company.Which order of steps is required to build this program?
A company has the native Adobe Marketo Engage sync with Microsoft Dynamics in place. The business consistently exceeds their database limits. It needs to limit database growth and remove certain records from Marketo Engage.Which two actions should the Marketing Operations team recommend to solve this issue? (Choose two.)
Refer to the lifecycle model above.A company wants to increase the number of leads sent to Sales. The Sales and Marketing teams need to meet quarterly conversion rate goals. These teams use the out-of-box Adobe Marketo Engage success (only) modeler. The stages are defined as:1. Anonymous: Leads for which web activity is tracked, but whose identity is not known yet2. Known: Leads for which we have an email address or other information that allows us to market to them3. Engaged: Leads that have engaged us by filling out a form, clicking a link in an email, or visiting our website at least 10 times within a week4. Lead: Leads with scores greater than 255. Sales Lead: Leads with scores greater than 306. Opportunity: Leads that also have an opportunity attached to them7. Won: Leads that are attached to opportunities that we have closed and WonIn a meeting to discuss how to increase the amount of sales leads, someone suggests scoring leads who have clicked a link in an email with +35 points.As the Adobe Marketo Engage Consultant, what are the effects of the lifecycle if this suggestion is implemented? (Choose two.)
A company has a Contact Us form that contains a text field called “Comments” where prospects describe their needs to provide sales with context for follow-up. When this form is completed, a Marketing Qualified Lead (MQL) is generated and sent to sales. The “Comments” field is a custom text field. Leads often write lengthy descriptions that exceed 140 characters. The “Comments” field is not synced to CRM. Another field called “Notes” is synced to CRM. This is also a text field. The “Notes” field is often used by Sales and is commonly overwritten by Sales. Both Sales and Marketing agree that the “Comments” field is important and want to give the prospect space to describe their needs.An Adobe Marketo Engage Architect needs to set up an interesting moment that is triggered upon the Contact Us form fill that contains the “Comments” value to give Sales immediate context of the inquiry.Which two actions must the Marketo Engage Architect take to fulfill this request? (Choose two.)
A company has a meeting with a third party that wants to begin submitting leads captured through various channels. These leads are aware that the third party will share their information with the company and have provided consent through their engagement. The third party will send the leads through a REST API.Which steps should the Adobe Marketo Engage Architect take to make sure that the REST API is set up correctly?
When reviewing completion of a REST API Webhook, two URLs can be used to perform an initial validation and make sure leads will pass correctly.Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)
