An Adobe Marketo Engage Consultant is reviewing all programs in an instance. Each campaign in each program contains at least three flow steps:If Acquisition Program is Empty, change Acquisition Program to the current program’s nameChange the status in the program (based on the action)Write an Interesting Moment -These flow steps happen in almost every campaign.How can the Consultant edit the programs for scalability and efficiency?
An Adobe Marketo Engage Architect notices that the smart campaigns run slowly. The Campaign Queue in Marketing Activities is full of backlog campaigns. The alerts fire with a delay. All alert smart campaigns are triggered based on the first step of Change Data Value. All Batch campaigns use the Advanced Wait Properties at the first step to run the campaign every Monday at 8:00 PM PT.Which steps should the Architect perform to scale the campaign execution?
An Adobe Marketo Engage Architect needs to build a subscription center that contains an option to “pause notifications for 30 days” to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.Which order of steps is required to build this program?
An Adobe Marketo Engage Architect joins a company and needs to audit a prospect engagement scoring model. The previous administrator did not properly set up or maintain the model. The Marketing and Sales teams identify all engagement elements they want the new revamped model to score on. The administrator needs to make improvements.According to best practices, what are the three important elements for the Architect to consider when updating the scoring model? (Choose three.)
An Adobe Marketo Engage Consultant is assigned to audit an existing Marketo Engage instance. This is a 10-year-old instance. Due to high turnover within the Marketing Operations team, the team does not have the MQL assignment process documented. Marketing Operations does not have access to Salesforce. The sales team reports that they receive only 10 MQLs in a week. The Marketing team shows on average 50 MQLs in a week. The Sales team members do not get any MQL alert from Marketo Engage. They see the lead assignment only when the leads are assigned to “Sales Queue” on Salesforce. The Marketo Engage sync on Salesforce is properly configured and has write access to all standard objects and fields. While auditing Marketo Engage instance, the consultant finds the following issues:An average 40 leads are getting graduated to MQLs but not syncing with Salesforce. These records are already in Salesforce’s lead object and belong to Hospitality Industry.The web-message field on the Marketo Engage form is not getting updated to Salesforce’s Lead and Contact objects. The Marketo Engage Sync user has read and write access to “Web-Message” field on Lead, Contact, and Account objects.Which two steps should the consultant perform to find the root cause? (Choose two.)
A company buys a webinar solution that connects to its Adobe Marketo Engage instance via API. The Marketing VP wants to quickly scale the volume of webinars from once a month for North America to three times a month globally. All webinars will be in English. The company markets to three different regions, and the content of all assets such as the landing page and emails need the option to vary the content for different combinations of region and industry.The Marketing VP wants to see the results of each webinar reported at the global level. The Demand Generation Manager wants to see the results of each webinar reported at the regional level.Which two actions should the Marketo Engage Architect recommend to meet these requirements? (Choose two.)
