U+ Bank presents various credit card offers to its customers on its website. The bank uses AI to prioritize the offers according to customer behavior. With the introduction of the Gold credit card offer, the offer click-through propensity decreased to 0.42.What does the decrease in the propensity value most likely indicate?
U+ Bank implemented a customer journey for its customers. The journey consists of five stages. The bank observes that as customers progress through the journey, one customer entered the third stage of the journey, and then received an offer that is not included in any journey.Which statement explains the cause of this behavior?
MyCo, a telecom company, wants to show mobile phone offers to customers who log in to their online store. The company decides to use Pega Customer Decision Hub™.What information does the MyCo online store receive in response to the real-time container request by Customer Decision Hub?
DRAG DROP -The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub™ on its website to promote new offers to each customer.Place the events in the sequential order.
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.As a decisioning architect, how do you recommend the bank implements this requirement?
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers’ needs in the prioritization formula, to improve sales in the current quarter.Which arbitration factor do you configure to implement the requirement?
